Vegan Mainstream

About
Vegan Mainstream Marketing Agency: Provides marketing solutions to vegan and vegetarian businesses. It is a strategic planning and marketing company ready to exceed your marketing ambitions for your business. At Vegan Mainstream, we believe a key way to push the vegan movement forward is through supporting our community and businesses. A solid infrastructure is needed to ensure veganism is accessible to everyone. With vegan retail stores, restaurants, clothing options and educational materials in every mall or community, we believe the world can accelerate towards a vegan lifestyle. http://www.veganmainstream.com/
Upcoming WebinarsPast Webinars
Why Email Marketing Still Matters
When:
Wednesday, March, 7 2012
11:00 AM to 12:00 PM (Pacific Time)
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Pimp Out My Facebook Page: Plant Strong BABY!
When:
Wednesday, February, 22 2012
11:00 AM to 12:00 PM (Pacific Time)
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9 Examples of Online Veg Marketing Success
When:
Wednesday, January, 25 2012
11:00 AM to 12:00 PM (Pacific Time)
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Description: It's all about connecting and connecting the dots. We will showcase examples of vegan/vegetarian businesses that are succeeding in an online world. This blend of theory and implemented strategies will give you a holistic look of how the same strategy can yield completely different results. We hope the diverse list of case studies representing various Veg markets and industries not only inspire you to develop your own creative Vegan markting campaign, but also, demonstrates that there's more than one path to success.
Developing Your 2012 Marketing Plan
When:
Wednesday, January, 11 2012
11:00 AM to 12:00 PM (Pacific Time)
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Description: Marketing takes time, money, and lots of preparation. Don't put your success at risk. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals. It's your step-by-step guide! Learn how to develop your own marketing plan and leverage your vegan competitive edge.
Winning Over the Non-Vegan Crowd
When:
Wednesday, December, 14 2011
11:00 AM to 12:00 PM (Pacific Time)
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Description: With 97% of the population classified as neither vegan or vegetarian a "vegan only" marketing strategy might be limiting your efforts. During this webinar we will explore ways to reach other segments of the population like potential vegetarians; semi-vegetarians; moderate meat consumers and meat reducers. (Classifications Courtesy Of HRC/Cultivate Research) As individuals search for more healthy, human and ethical food, environmental and lifestyle choices - you will need to know how to differentiate your products and services. In this webinar, we will discuss: - Understanding your competitive edge - Differentiating your products and services - where to find semi-vegetarians and meat reducers - Drafting a positioning statement - Measuring your results
Drive Traffic To Your Blog - Getting New Visitors, Keeping Loyal Vegans and Attracting Non-Vegans
When:
Wednesday, November, 30 2011
2:00 PM to 3:00 PM (Eastern Time)
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Description: There are a lot of ways to drive traffic, retain followers and attract visitors to your blog. The truth is, what works for some won't work for others. You have to know your audience and you have to make the investment. Especially, if you are trying to attract the vegan community vs. trying to have a mainstream appeal. We will provide you with some of the basic ways to promote your blog that range from free to fee-based and offer you a handy cheatsheet for success.
Managing Successful Promotions With Vegans and The Veg Friendly Crowd
When:
Wednesday, November, 16 2011
11:00 AM to 12:00 PM (Pacific Time)
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Topic: Managing Successful Promotions
Description: So you want to build your brand with a promotion? This is a great way to drive traffic to your business but how do you go about creating a promotion that is a home-run and also manage the campaign. We will highlight some key components of a successful campaign and how you can get started. What is your brand strength? What is your offer? The strength of the offer is important and also affects the way promotions are picked up in the media and with your target audience. Integration, how well are you incorporating this offer into all aspects of your advertising (Facebook, Twitter, email, blog, website, direct mail, customer interaction)? What is your engagement with your client base? How well do people interact with you, i.e. digital media - comments, how often do they click on posts, etc. What is your promotional reach? How big is your list and how well do you communicate through it. Are you persistent? Do you market your promotion often or only here and there?
Mindful marketing with Twitter: 24 hours a day
When:
Wednesday, November, 9 2011
11:00 AM to 12:00 PM (Pacific Time)
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Description: Can this new technology help you reach more vegans or educate non-vegans? We will explore the basic question, is Twitter right for me? Whether you’re new to Twitter or an addict, we will provide you with step-by-step instructions on: - Is Twitter worth it? Your world in 140 character bites - Who’s using Twitter: why and for what? Examples of Veg Twitter Superstars - Diving into the Twitter deep end (TwitterView, auto tweets, bio optimization, retweets and using hashtags) - How to build an audience, engage people and build rapport - How and when to tweet (Live Tweet, Twitter Chat, Pictures and Video links) - How to use 3rd party apps (MarketMe Suite, HootSuite, Tweetdeck, etc.) - How to track and monitor what Twitter generates for you - How to integrate Twitter into your overall marketing plan Handout: Case studies on successful Twitter marketing
Veg Marketing with The "New" Facebook
When:
Wednesday, October, 19 2011
11:00 AM to 11:45 AM (Pacific Time)
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Topic: Key Points Covered: *Review of new Facebook features *How these changes affect pages *How to get it all done with limited resources *3 things every Facebook strategy should Include *3 techniques to build your brand *3 ways to sell product *3 ways to increase traffic to your site Handout: Veg Marketing Facebook Checklist
Description: Have you been following all of the buzz about the new changes on Facebook? It seems as though a new feature pops up every week. While not all of these changes will affect your marketing strategy, it’s important to know what you should be focusing on. As vegan businesses, bloggers and entrepreneurs, your marketing approach will be different than the average company. Many of us are driven by our passions and not just the bottom line, therefore it’s important to couple our marketing strategies with an approach that satisfies our ambitions and our ethics. This webinar will provide an overview of the recent changes and how they could enhance current marketing efforts and also explain different approaches that apply to anyone targeting the compassionate at heart.