How to Create a Firehose of Steady Sales Leads
Sales reps used to be able to generate their own leads. It’s not that
buyers ever wanted to talk to sales reps, but it was the only way they
could learn about best practices and solutions available in the market.
It was marketing’s job to create awareness. However, a well-trained
sales professional could easily fill their calendar with new
opportunities using the phone, knocking on doors and asking for
referrals.


In this webinar, you will learn:


  • How to use content marketing to fill your sales pipeline

  • Strategies for creating consistent, relevant content that provides actionable sales intelligence

  • How to bridge the gap between content marketing and sales conversations
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