Five Key Lessons of Customer Journey Mapping
Customer journey maps (CJM) are a tool that more and more companies are using as part of their CX efforts. They are helpful because, done well, they can shift a company's focus from individual customer interactions to a broader examination of the customer's goals and whole experience. Join Temkin Group's Aimee Lucas as she shares five key lessons that companies need to remember to ensure that the CJMs they create actually help improve the experience of their customers.
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