The Layers of Mobile + Out-of-Home
In this webinar, Lamar Advertising's Director of Digital Innovation & Sales Strategy Ian Dallimore and Blue Bite's CEO/Founder Mikhail Damiani will discuss the five layers of pairing Mobile with Out-of-Home from the most basic to the most complex. They will also explain the pros and cons of each layer, go into detail on what each includes and analyze how they are best used in order to drive results and evolve two separate advertising mediums into a cohesive media channel. Successful case studies will be shared for each layer that is discussed.
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