What IoT Means for DOOH
The Internet of Things (IoT) will soon be integrated into our everyday lives at home and in the physical world. This webinar, sponsored by NEC, will expand on Ask the Board questions and answers posted on Digital Signage Connection late last year and explore how the IoT is making Digital Out-of-Home (DOOH) more intelligent and integrated into the daily journey of people on-the-go via contextually relevant and timely messages. By allowing media sellers and buyers to take advantage of better targeting capabilities, data generated from smart devices along with more and more Wi-Fi hot spots, beacons and web cams can enable connected digital displays to run content that changes based on conditional triggers in near real time. By using these data sources at the right time and place, audiences can be hyper targeted in ways that seemed like science fiction just a few years ago.
Please fill in the following fields to register for this recording:
*
*
*
*
*
*
*
*
*
*
*
*
How did you hear about our webinar?
As the sponsor of this webinar, NEC will receive your contact info.
Your e-mail address and personal information are confidential and will not be sold or rented.