Using Value-Based Innovation for New Product Introductions with Jose Briones, PhD

Using Value-Based Innovation for New Product Introductions with Jose Briones, PhD


Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to visualize and capture the value/price space and develop pricing strategy.


more information: http://www.meetup.com/StartupProductTalks/events/115035572/

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