FIve C's of Mobile VoC Disruption
Temkin Group believes that mobile is much more than a new channel for voice of the customer surveys; it represents a very disruptive force in how organizations will capture and use customer insights. To take advantage of the unique characteristics of mobile, companies need to understand and adopt what we call the Five C’s of Mobile VoC Disruption. During this webinar, Jen Rodstrom will share recent Temkin Group research on how to incorporate mobile into your VoC efforts.
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