Michael Howie: Our Own Worst Enemies: Content Development for Advocates
Getting educational information to the public is a significant aspect of animal non-profits – but inaccurate headlines, misinterpretation of behaviour, and catch phrases that don’t tell the whole truth can hurt advocacy campaigns – and the animals. This presentation will explore media sensationalism, common issues in content development, and tips on how to show compassion – as well as fact.
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