Veg Power
Thursday, November 22, 2018

11:30 AM - 12:30 PM (London)
Show in My Timezone
Veg Power and ITV recently announced a major new £2 Million advertising campaign to get people eating more vegetables coming up in January 2019. adam&eveDDB, one of the UK’s leading ad agencies, is to create the campaign and the production is to be funded by UK’s major retailers and donated via the Veg Power Fund.
 
In this Sustainable Food Cities webinar you will hear more about the power of advertising, the Veg Power/ITV advertising campaign and opportunities and resources available to run Veg Power locally. You will also hear how an advertising campaign took over Cardiff and Wales last year with a fairly modest input from the food partnership.
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